SANYUAN(SH:600429) 3 6 Ke·2025-05-30 02:41Core Insights - The article discusses the launch of "Good Night Milk" by Hema, which claims to contain "10+ times native melatonin," targeting consumers with sleep anxiety [1][3][9] - The product has gained significant traction, with over 3,200 orders within a week of its launch [3] - The milk is produced by Beijing Sanyuan, which has patented methods to enhance melatonin content in milk [4][5] Product Details - "Good Night Milk" is designed for consumption before sleep, leveraging the idea that milk can aid in sleep [1][3] - The product contains 12,500 pg of melatonin per 250 ml, achieved through specific light exposure and dietary adjustments for dairy cows [4][5] - In comparison, a well-known melatonin supplement contains 2.25 mg (2.25 billion pg) per tablet, indicating that consumers would need to drink 80,000 to 240,000 bottles of "Good Night Milk" to meet the recommended daily dosage [8] Market Trends - The sleep economy is gaining attention, with 48.5% of adults reporting sleep issues, indicating a significant market opportunity [9] - Other brands have also introduced sleep-related products, such as Mengniu's "Good Night" milk and Guangming's "Comfort Sleep Milk," which incorporate various sleep-enhancing ingredients [11][15] - The effectiveness of these sleep-aiding products remains uncertain, as scientific evidence supporting their claims is limited [17]