“昨天上牌今天卖”“价格仅为新车的75％”，消费者捡漏“零公里二手车”，价格诱惑和权益风险如何抉择

Core Viewpoint - The emergence of "zero-kilometer used cars" has sparked widespread attention and debate within the automotive market, highlighting the complexities of market competition, sales strategies, and policy environments [2][13]. Group 1: Market Dynamics - The proportion of "zero-kilometer used cars" in the used car market surged to 12.7% in 2024, a significant increase of 7.2 percentage points over four years [3]. - Intense competition in the automotive market has led manufacturers to set challenging sales targets, resulting in dealers selling vehicles beyond market demand, which contributes to the rise of "zero-kilometer used cars" [3][4]. - Overcapacity in the automotive industry, particularly in rapidly changing segments, has forced dealers to register unsold new cars as used cars to alleviate inventory pressure [4]. Group 2: Policy and Regulatory Aspects - The phenomenon of "zero-kilometer used cars" has been exacerbated by loopholes in government subsidy policies, allowing dealers to exploit these for profit [4][12]. - A proposed seminar by the Ministry of Commerce aims to address the issues surrounding "zero-kilometer used cars," indicating a potential shift towards regulatory measures [2][13]. Group 3: Consumer Perspectives - Consumer opinions on "zero-kilometer used cars" are polarized, with some attracted by the lower prices while others are concerned about the loss of first-owner benefits and potential depreciation [6][7][8]. - Data indicates that "zero-kilometer used cars" can depreciate 15%-20% more than regular used cars upon resale, raising concerns about their long-term value [7]. Group 4: Industry Implications - The sale of "zero-kilometer used cars" presents unique advantages for dealers, including lower after-sales risks and the ability to sell in bulk through modern sales channels like live streaming [9]. - The ongoing challenges posed by "zero-kilometer used cars" necessitate a multi-faceted governance approach to ensure market sustainability and consumer protection [12][13].