Amazon(US:AMZN) Sou Hu Cai Jing·2025-05-30 06:14Core Insights - Amazon's global active seller monthly traffic is projected to increase by 31% by 2025 compared to 2021, with an average monthly visit per seller reaching 2,837 times, and third-party seller sales accounting for 62% of total sales [1][5] - The U.S. market remains the leader with 2.45 billion monthly visits, while emerging markets like Saudi Arabia and South Africa show higher seller traffic ratios, providing differentiated competitive opportunities for Amazon sellers [1][5] Traffic Distribution and Seller Opportunities - The distribution of traffic on the Amazon platform is becoming more balanced, significantly increasing exposure opportunities for sellers [5] - Categories such as clothing, home goods, and automotive parts continue to grow in the U.S. and Europe, while emerging markets see a surge in demand for lightweight, cost-effective products [5] Challenges for Sellers - Despite the traffic benefits, sellers face challenges such as inventory turnover, multi-warehouse coordination, and cost control [5] Amazon's Traffic Monetization Strategies 1. Data-Driven Category Strategy - Monitoring BSR rankings to capture hot trends and potential products, analyzing search keywords across different sites to prepare for seasonal products [6] 2. Inventory Management - Calculating safety stock levels and using price reductions to manage slow-moving items, ensuring 50% of hot-selling products are stored in FBA warehouses to guarantee fulfillment efficiency [7] 3. Traffic Conversion Optimization - Optimizing listings with precise category keywords and core selling points, enhancing images with dynamic tags, and controlling video length to improve completion rates [8] EasyCang ERP: A Tool for Amazon Sellers - EasyCang ERP provides comprehensive support for Amazon sellers, integrating advertising, order management, sales analysis, and inventory management [11] 1. Advertising Management and Optimization - Features include smart optimization rules, automatic ad strategy matching, and bulk operations for negative keywords to reduce advertising costs by over 30% [11] 2. Efficient Order Processing - Automatic order retrieval and quick review processes enhance order fulfillment efficiency [12] 3. Sales Monitoring and Analysis - Instant sales statistics and sales reports allow sellers to track performance across multiple stores and sites [12] 4. Intelligent Inventory Planning - Centralized inventory management across local and overseas warehouses, with automated suggestions for procurement and shipping volumes to improve stocking efficiency [14] Conclusion - With the release of traffic benefits and a favorable environment for growth, Amazon sellers are positioned for significant performance improvements, supported by comprehensive solutions like EasyCang ERP that cover the core operational links of advertising, orders, sales, and inventory [14]