牺牲短期利润，拼多多为什么敢？

Core Viewpoint - Pinduoduo's revenue growth has slowed down, with operating profit dropping to 16.09 billion RMB, a 38% decrease year-over-year, which fell short of market expectations, leading to a significant drop in stock price [1][4][5] Financial Performance - For the three months ended March 31, 2025, Pinduoduo reported revenues of 95.67 billion RMB, with online marketing services and other income contributing 48.72 billion RMB, a 15% year-over-year increase, while transaction service revenue was 46.95 billion RMB, up 6% [3][5] - Operating profit decreased to 16.09 billion RMB, reflecting the company's investment in merchant subsidies, with total operating expenses rising significantly [3][7] - The gross margin fell by 5.1 percentage points to 57% due to increased sales expenses, which rose by 43% year-over-year to 334.03 billion RMB [7][8] Strategic Initiatives - Pinduoduo has implemented the "100 Billion Subsidy" program to support merchants by reducing fees and providing subsidies, which has impacted short-term profits but is seen as a long-term investment [4][9] - The company has expanded its support initiatives to a "1,000 Billion Support" plan, aiming to invest over 1,000 billion RMB in resources for small and medium-sized merchants over the next three years [9][15] - The management emphasizes that these initiatives are designed to foster a healthier merchant ecosystem, which will ultimately benefit the platform in the long run [8][13] Market Impact - The company's commitment to supporting merchants has been reiterated despite short-term financial pressures, with a focus on long-term value rather than quarterly results [8][14] - Pinduoduo's approach is expected to create a positive cycle of supply and demand, enhancing the overall consumer experience and strengthening the platform's competitive position [13][19] Future Outlook - As the effects of the platform's investments and subsidies begin to materialize, Pinduoduo anticipates an improvement in performance, especially as the rapid growth phase stabilizes [20]