瑞幸咖啡否认降价:双节随机发放优惠券,并非降价

Group 1 - The core viewpoint of the article is that Luckin Coffee is not officially lowering prices but offering promotional discounts for the Dragon Boat Festival and Children's Day, with a focus on consumer benefits [1] - Luckin Coffee has introduced a 6.9 yuan coupon, leading to perceptions of a price drop, although the lowest displayed price for a product is 11.02 yuan [1] - Analysts suggest that the pricing strategy may be a response to competitive pressures from food delivery platforms, despite the company's denial of this intention [1] Group 2 - In a February earnings call, Luckin Coffee's CEO Guo Jinyi addressed rumors about abandoning the 9.9 yuan coffee price, confirming that there are no plans to raise prices and that the promotion will continue [2] - The company faces cost pressures due to rising coffee futures prices, but it has established a comprehensive supply chain to mitigate these impacts [2] - Luckin Coffee's scale and efficiency allow it to manage the cost effects of coffee bean prices, which are considered controllable [2]

Luckin Coffee-瑞幸咖啡否认降价:双节随机发放优惠券,并非降价 - Reportify