Core Insights - The article highlights the strategic shift of Wang Jianlin, who is focusing on smaller cities rather than traditional first and second-tier cities, indicating a calculated move rather than a desperate gamble [1][3][11] Group 1: Market Dynamics - Smaller cities like Yidu, Hubei, are showing promising investment returns with lower costs, such as land and labor, which are approximately 30% lower than in larger cities, leading to an investment return rate of 6.8% [3][5] - The trend indicates that while first and second-tier cities have become saturated with high operational costs and longer payback periods, smaller markets present untapped opportunities for growth [5][9] Group 2: Consumer Behavior - The consumer base in smaller cities has evolved, with increased demand for high-quality brands and experiences, which were previously lacking [7][9] - The opening of Starbucks in Yidu, generating over 2 million in revenue in its first month, exemplifies the potential for high consumer engagement in these markets [5][9] Group 3: Strategic Execution - Wang Jianlin's approach involves meticulous site selection and brand partnerships, leveraging a well-established operational framework to minimize risks and maximize returns [9][11] - The strategy is not merely about retreating from larger markets but rather about capitalizing on overlooked opportunities in smaller cities, which can yield quicker returns and lower risks [7][11]
王健林为啥宁可卖一二线万达，也要死守小县城，打的是精明的算盘