POP MART(HK:09992) Sou Hu Cai Jing·2025-05-31 06:12Core Viewpoint - The release of ten group standards for trendy toy derivatives marks the end of the "wild growth" phase in the trendy toy industry, promoting quality and safety in consumer products [1][3][7]. Group 1: Industry Standards - The standards were jointly drafted by over 20 industry, academic, and research institutions, including Pop Mart International Group and the Dongguan Customs Technology Center, and were validated through extensive market sampling [3]. - The newly established standards focus on various trendy toy derivatives, including mobile phone cases, headphone charms, and plush products, addressing the urgent need for innovation in the domestic trendy toy industry [3][7]. Group 2: Quality and Environmental Standards - The standards emphasize quality safety and green environmental requirements, which, while increasing compliance costs for companies, are intended to guide the industry away from price competition towards sustainable development [7]. - The packaging regulations within the standards aim to protect consumer health and reduce environmental pollution from packaging waste, enhancing the international competitiveness of Chinese trendy toy brands [7]. Group 3: Economic Impact and Growth - Dongguan has prioritized the development of the trendy toy industry, implementing supportive policies that have led to the establishment of over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [8]. - The industrial output value of trendy toy-related enterprises reached over 23.8 billion yuan, with a year-on-year growth of 19%, highlighting the increasing cluster effect, brand influence, and economic benefits of the trendy toy industry [8].