科沃斯快闪店亮相成都万象城，沉浸式体验引来年轻消费者互动打卡

Core Insights - The event held by Ecovacs in Chengdu showcased the brand's youthful attitude and aimed to attract young consumers through interactive experiences [3][9] - The main product featured, the Deebot Mini, is specifically designed for young consumers living in small apartments, addressing their cleaning challenges [6][9] Product Features - The Deebot Mini has a compact diameter of 28.6 cm, allowing it to navigate tight spaces and increase cleaning coverage by 10% [6] - It boasts a powerful suction of 9000 Pa and operates at a low noise level of 55 decibels, making it suitable for daily activities without disturbance [6] - The product includes an all-in-one base that occupies only 0.12 m², catering to the diverse living scenarios of young consumers [6] Event Highlights - The event featured five immersive themed spaces, each showcasing different aspects of the Deebot Mini's capabilities, such as strong suction, low noise, and automated functions [4] - The interactive design aimed to reshape the perception of tech products from purely functional to trendy and practical [9] Brand Strategy - Ecovacs has been focusing on brand rejuvenation by aligning product design and marketing strategies with the preferences of younger consumers [9] - Collaborations with Qunke Technology have enhanced the navigation and obstacle avoidance capabilities of their robots, simulating complex cleaning environments [7]