Dingdong(US:DDL) Bei Jing Shang Bao·2025-06-02 09:13Group 1 - The consumption of zongzi (rice dumplings) has significantly increased during the Dragon Boat Festival, with some e-commerce platforms reporting a sales increase of 70% [1][3] - The overall trend in zongzi consumption is towards health-conscious and specialty products in both B2B and B2C markets [1][4] - Dingdong Maicai has launched over 20 different flavors of zongzi, including traditional and regional specialties, expecting a sales growth of over 20% year-on-year during the festival [3][4] Group 2 - The "6.18" promotion has further boosted zongzi sales, with Tmall reporting a nearly 70% increase in transaction value for zongzi [3][5] - Low GI (glycemic index) zongzi is increasingly popular among consumers, with a significant rise in sales of health-oriented zongzi, such as those containing probiotics and high fiber [3][4] - The demand for unique and innovative zongzi flavors is growing, with Tmall offering over 100 varieties and a notable preference for these among consumers aged 30-40 [5]