BABA(US:BABA) 3 6 Ke·2025-06-02 23:17Core Viewpoint - The flow logic of "black and red is also red" may be coming to an end as Douyin introduces new community governance rules aimed at promoting the dissemination of real information and protecting the rights of individuals involved in hot topics [1][2][3] Group 1: Governance Rules - Douyin has released the "Douyin Community Hot Information and Account Governance Rules (Trial)" to provide a transparent and friendly communication space for users and creators [1][2] - The platform will establish mechanisms for identifying, assessing, categorizing, marking, and tracking community hot information, collaborating with mainstream media and authoritative institutions [1][2] - Douyin will implement protective measures for accounts involved in hot topics, including prominent identification of these accounts and enhanced anti-cyberbullying tools [1][2] Group 2: Addressing Controversial Content - To prevent accounts with controversial behavior from gaining traffic and commercial benefits, Douyin will initiate a cooling mechanism during periods of traffic spikes, which may include limiting visibility and commercial monetization features [2][3] - Long-term governance measures will be taken against accounts that violate rules, including content removal and restrictions on follower visibility and commercial activities [3] Group 3: Impact of "Black and Red" Strategy - The rise of the "black and red" strategy, where creators use controversial or fabricated content to gain attention, has been linked to the increasing value of traffic in content platforms [3][5] - This strategy can lead to a situation where quality content is overshadowed by sensationalism, ultimately harming the platform's commercial value and user experience [5][7] - Douyin aims to sever the profit link associated with controversial content to mitigate the spread of this phenomenon, which poses risks to user rights and market fairness [5][9] Group 4: Social Responsibility - As a major player in the Chinese internet space, Douyin has a responsibility to guide correct values and prevent controversial content from becoming a tool for traffic generation [7][9] - The introduction of these governance rules is seen as a proactive measure to address the "black and red" phenomenon at its source, with expectations that other platforms may follow suit [7][9]