抖音启动“知识创作砥砺计划” 构建知识传播新生态

Core Insights - Douyin has launched a special support plan aimed at promoting the professionalization and systematization of knowledge content creation through three core initiatives: traffic incentives, upgraded creator services, and industry ecosystem collaboration [1] - The plan focuses on four vertical fields: natural science popularization, cutting-edge technology, humanities and social sciences, and prestigious courses, aiming to enhance content professionalism and expand expression forms to meet user demand for high-quality knowledge content [1] Group 1 - In 2024, Douyin's long videos (30 minutes or longer) are expected to see a 207% year-on-year increase in total quantity and a 210% increase in total views, with a cumulative duration of 320 million minutes [3] - The number of creators publishing long videos on Douyin has increased by 158% year-on-year, with many videos receiving millions to tens of millions of likes, leading to rapid follower growth for related creators [3] - Douyin plans to deepen services for 1,000 quality authors throughout the year, enhancing support in areas such as author growth, monetization, and publishing plans [3] Group 2 - Douyin's plan includes customized communication and operational resources for quality authors, providing exclusive traffic support and personalized hot topic creation [5] - The platform will collaborate with media, variety shows, and celebrities to elevate authors to larger stages, and will launch a "Selected Creator Publishing Plan" in partnership with over 20 publishing institutions to offer publishing opportunities to 100 selected creators [5] - This initiative signifies a shift in short video platforms towards becoming "knowledge production sites," effectively addressing the pain point of knowledge creators who struggle to convert recognition into revenue [5]