雷军回应yu7定价问题，成本与市场定位影响产品定价

Core Viewpoint - The pricing strategy for the yu7 product is influenced by multiple factors, including costs, market positioning, and consumer expectations, as articulated by Lei Jun [1][6]. Cost Considerations Behind Pricing - The pricing of the yu7 product is based on significant investments in research and development, high-quality materials, and refined production processes, which must be reflected in the final price to ensure profitability and continued investment in future innovations [2]. Impact of Market Positioning - The pricing must align with the market positioning of the yu7, targeting either the mid-to-high-end market with higher prices for quality-conscious consumers or a cost-effective strategy to attract price-sensitive customers while maintaining quality [3]. Lei Jun's Attitude Expression - Lei Jun emphasizes the rationale behind the pricing strategy, highlighting the company's commitment to high cost-performance products and the need to balance various factors due to changing market conditions [6]. Consumer Reaction Expectations - Consumer responses to the pricing vary, with some understanding the cost and market positioning influences and willing to pay for perceived value, while others may view the price as too high, reflecting expectations for Xiaomi's historically high cost-performance ratio [7]. Significance for Future Development - Clear pricing rules and Lei Jun's proactive stance can alleviate consumer concerns, ensuring sustainable company growth and profitability, while rational consumer attitudes can guide product selection. Xiaomi may adjust pricing and configurations based on market feedback to achieve more reasonable pricing [8].