Starbucks(US:SBUX) Zhi Tong Cai Jing·2025-06-05 01:30Group 1 - Starbucks is restructuring its senior management to accelerate the turnaround plan for declining sales, having cut 1,100 internal positions earlier this year to eliminate redundancy and speed up decision-making [1] - Mike Grams, previously hired as North America store chief, has been appointed as Chief Operating Officer, expanding his responsibilities [1] - The company is integrating its global brand and coffee teams to emphasize coffee's core role in the menu, product innovation, and marketing [1] Group 2 - The changes are aimed at accelerating the company's path to profitability, as recent performance has not met expectations, according to CEO Brian Niccol [2] - Niccol stated that while the current direction is correct, there is a need to accelerate progress and enhance collaboration within the team [2] - The Chief Technology Officer, Deb Hall Lefevre, will report to the new Chief Financial Officer, Cathy Smith, to expedite technology deployment and improve service efficiency [2] Group 3 - Chief Legal Officer Brad Lerman will leave Starbucks and assist in finding his successor [3]