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拼多多1000多亿大手笔支出,投资一季度近半利润,所用何处?
PDDPDD(US:PDD) Sou Hu Cai Jing·2025-06-05 02:13

Group 1 - Pinduoduo's Q1 2025 financial report shows a total revenue growth of 10.21% year-on-year, but a significant decline in net profit by 47.35%, from 28 billion to 14.74 billion [1] - Over the past five years, Pinduoduo has emerged as one of the healthiest internet platforms, with explosive growth in Q1 2024, establishing itself as a leading e-commerce platform and a national-level application [3] - The management team emphasizes a "long-termism" strategy, investing over hundreds of billions in cultivating the merchant and user ecosystems [3] Group 2 - The "100 billion subsidy" and "100 billion reduction" initiatives have evolved into a "1 trillion support plan," benefiting consumers overall [6] - The e-commerce platform plays a crucial role in driving national economic growth through consumer spending, investment, and exports, with the support plan aimed at helping merchants and promoting digital transformation [6] - Pinduoduo's international version, TEMU, will also see increased subsidies for small and medium-sized cross-border e-commerce merchants [6] Group 3 - The "1 trillion support plan" aims to benefit farmers, merchants, and consumers, marking a significant opportunity for the e-commerce industry [24] - The plan includes direct support for agricultural products, helping farmers become e-commerce entrepreneurs and integrating local products into the e-commerce supply chain [29] - Pinduoduo's initiatives have already assisted thousands of agricultural regions, enhancing brand value and promoting rural revitalization [33] Group 4 - The plan has led to substantial reductions in platform fees, with technical service fees being significantly lowered, saving merchants billions annually [34] - Pinduoduo has reduced the store deposit for various categories by over 50%, facilitating easier access for merchants [36] - The platform's ability to understand consumer needs allows for real-time adjustments in sales strategies, enhancing product design and functionality [37] Group 5 - Pinduoduo's commitment to high-quality development is evident in its strategic focus on consumer and merchant benefits, aiming for a win-win ecosystem [42] - The "1 trillion support plan" is expected to be the largest benefit for e-commerce merchants, providing consumers with greater savings [42]