董明珠现身郑州

Core Viewpoint - Gree Electric Appliances is expanding its brand presence through the launch of "Dong Mingzhu Health Home" stores, aiming to diversify its product offerings beyond air conditioning and cater to health-conscious consumers [4][6]. Group 1: Store Launch and Features - The Dong Mingzhu Health Home store in Zhengzhou, covering an area of 531 square meters, is the largest of its kind in Henan province [4]. - The store features various display areas, including a rose air conditioning scene, a healthy kitchen display, and a refrigerator and water purification area, differentiating itself from traditional appliance stores [4]. - The store aims to reshape consumer perceptions of Gree as a diversified health appliance brand rather than just an air conditioning manufacturer [4]. Group 2: Market Strategy and Future Plans - Gree Electric's market director emphasized the importance of Zhengzhou's cultural and market position, indicating that the company plans to open more stores in response to strong consumer demand [4]. - The company has set a goal to establish 10,000 Dong Mingzhu Health Home stores nationwide, reflecting its commitment to enhancing consumer access to health-oriented products [6]. - The first store in Beijing achieved significant sales on its opening day, with total sales exceeding 85.6 million yuan (approximately 12.5 million USD) [6].