Core Insights - The Chinese automotive industry has achieved remarkable success due to strategic planning and top-level design over the past decades, particularly in supply chain, manufacturing, technology innovation, and brand building [1] Group 1: BMW's Strategy in China - BMW is enhancing its core competitiveness through a dual approach of independent research and strategic partnerships, with China playing a crucial role in this process [1] - The company has established the largest R&D team outside Germany in China, consisting of over 3,000 engineers and software developers, primarily composed of local talent [1] - BMW's "co-creation" strategy emphasizes deep integration with local innovation while maintaining its core technological advantages [1] Group 2: Technological Collaboration - BMW adheres to an open cooperation strategy, integrating local technological advantages to meet Chinese consumers' expectations for smart mobility [2] - The new generation of BMW models features a Chinese version of the operating system, with 70% of the source code developed and optimized in China [2] - Collaborations with Chinese tech companies, such as Alibaba and Huawei, highlight BMW's commitment to leveraging local expertise in AI and battery technology [2] Group 3: Investment and Production - The Shenyang production base is BMW's largest and most advanced globally, with cumulative investments of approximately 116 billion RMB since 2010, underscoring its strategic importance [3] - BMW's commitment to the Chinese market is reflected in its historical presence, with the first domestically produced model being the BMW 3 Series in 2003 [2] Group 4: Sustainability and Market Trends - The development of China's new energy vehicle industry aligns with BMW's strategic goals, particularly in achieving carbon neutrality [3] - Recent data indicates that the retail penetration rate of new energy passenger vehicles in China has exceeded 50% over the past three months, demonstrating the success of the country's technology openness strategy [3] Group 5: Global Cooperation - BMW supports open markets and free trade, emphasizing the need for global collaboration in the automotive industry, from raw material sourcing to technology development [4] - The company recognizes the importance of integrating global resources to achieve sustainable, intelligent, and safe automotive solutions [4]
“宝马的发展始终与中国的发展同频共振”（见证·中国机遇） ——访宝马集团董事高乐