XIAOMI(HK:01810) Tai Mei Ti A P P·2025-06-06 00:02Core Insights - The article highlights the significant achievements of domestic brands in the premium automotive market, particularly the success of the AITO Wenjie M9 and Xiaomi SU7 Ultra, which have set new sales records for vehicles priced above 500,000 yuan [1][3] Group 1: Market Performance - The AITO Wenjie M9 has become the best-selling vehicle in China priced over 500,000 yuan, marking the first time a domestic brand has achieved this milestone [1] - The Xiaomi SU7 Ultra has sold over 2,000 units for two consecutive months, representing the first instance of a domestic sedan exceeding 1,000 units in monthly sales within the 500,000 yuan price range [1][3] Group 2: Competitive Landscape - In the 300,000 yuan and above segment, brands like Li Auto and NIO have already made significant breakthroughs, but only Huawei and Xiaomi have excelled in the 500,000 yuan and above category [3] - The success of the Wenjie M9 and Xiaomi SU7 Ultra illustrates that the paths taken by traditional luxury brands remain effective in the new energy era, despite other brands like BYD and Geely attempting similar strategies [3] Group 3: Technological Leadership - Huawei, while not manufacturing vehicles, leads the industry in high-level intelligent driving assistance, integrated control systems, and vehicle networking technologies [3] - BYD has strong technological capabilities, including emergency floating functions and active suspension systems, but has struggled in the 500,000 yuan market due to an incomplete product line [3] Group 4: Brand Positioning - Tesla initially built its brand image through performance, with the Model S Plaid breaking the Nürburgring record, while NIO's EP9 set a record but failed to maintain brand strength due to limited production [4] - The Zeekr 001 FR, focused on track performance, has not established a foothold in the 500,000 yuan market due to late market entry and poor sales strategy [4]