CHJ(SZ:002345) Sou Hu Cai Jing·2025-06-06 10:08Core Viewpoint - Recent surge in gold prices has positively impacted the stock market, particularly for jewelry companies like潮宏基, which is planning to list on the Hong Kong Stock Exchange to enhance its global strategy and brand image [1][5][21]. Company Overview - 潮宏基, founded in 1996 and headquartered in Shantou, is the first fashion jewelry company listed on A-shares in China, focusing on mid-to-high-end fashion consumer goods [8]. - The company operates two main brands: "CHJ潮宏基" and "FION菲安妮," targeting younger demographics, with 85% of its consumer base being born in the 1980s, 1990s, and 2000s [8][13]. Recent Developments - On May 20, 潮宏基 announced its plan to issue H-shares for listing on the Hong Kong Stock Exchange, aiming to further its global strategy and improve its international brand presence [3][5]. - The company’s market capitalization surpassed 10 billion yuan for the first time on May 20, closing at 100.22 billion yuan, with a subsequent increase to 104.49 billion yuan [15][16]. Financial Performance - In 2024, 潮宏基 reported a revenue of 6.518 billion yuan, a year-on-year increase of 10.48%, despite a decline in net profit to 194 million yuan, down 41.91% [15][17]. - The first quarter of 2024 showed strong performance with a revenue of 2.252 billion yuan, up 25.36%, and a net profit of 189 million yuan, an increase of 44.38% [17]. Market Strategy - 潮宏基 is actively expanding its store network, with a net increase of 129 stores in 2024, bringing the total to 1,505, including 1,268 franchise stores [19]. - The company has begun its international expansion in Southeast Asia, opening stores in Malaysia and Thailand, with plans to continue this strategy in 2025 [19]. Industry Context - The Hong Kong stock market has become a popular choice for gold-related companies, with recent successful listings such as 老铺黄金 and 宁德时代, indicating a favorable environment for 潮宏基's upcoming IPO [21][22].