探店·调查丨雪佛兰没退出，但全系都在“清仓甩卖”

Core Viewpoint - Chevrolet is undergoing significant strategic adjustments in the Chinese market, leading to speculation about a potential exit, although official sources deny such claims [2][3][21] Group 1: Brand Status and Market Presence - Chevrolet has not launched a new vehicle in over a year, with the last model being the Equinox Plus introduced in April 2024 [3] - Currently, only two Chevrolet dealerships remain in Beijing, indicating a reduction in market presence [3][5] - The remaining models on display include the Equinox Plus, Malibu XL, and Tracker, with significant discounts available [5][7] Group 2: Pricing and Sales Strategy - The Equinox Plus is priced around 140,000 yuan after discounts, while the Malibu XL starts at 99,900 yuan [7][9] - Despite price reductions, the discounts do not reach extreme levels, as some dealers offer even lower prices for clearance [9] - Chevrolet's pricing strategy is challenged by competitors like Buick and Cadillac, which have introduced lower-priced models [15][17] Group 3: Future Outlook and Strategic Adjustments - Chevrolet's future in China appears uncertain, with no new models planned and a focus on low-cost operations to maintain existing customer support [21] - The merger of Chevrolet with the Buick division indicates a shift towards a more integrated sales approach, prioritizing brands with higher profit contributions [17][20] - The automotive industry is facing pressures to streamline product lines, with traditional automakers needing to adapt to the rise of electric vehicles and increased competition from domestic brands [18][20]