“618”新战场 外贸“抢滩登陆” 内贸“锚定价值”

Group 1: Core Insights - The "618" shopping festival has evolved into a significant event for both domestic consumption and international trade, marking the first "Foreign Trade 618" due to a favorable tariff "window period" that has increased toy exports by six times [2][3][4] - Companies like Shuangzhen Textile are experiencing a surge in orders, with a notable increase in Christmas-related product orders, indicating a shift in the timing of procurement [3][4] - The "Foreign Trade 618" event is not just a temporary measure but is expected to become a regular marketing strategy, focusing on service rather than price competition [5][6] Group 2: Domestic Consumption Trends - E-commerce platforms have simplified promotional rules, moving away from complex discount structures to more straightforward pricing, enhancing consumer shopping experiences [7][8] - Consumers are increasingly focused on product quality and value, leading to a rise in interest in alternative brands that offer similar quality at lower prices [8] - The trend of "de-complexification" in promotional strategies reflects a broader shift in e-commerce towards long-term growth driven by quality and service [8][9] Group 3: Instant Retail Revolution - Instant retail has become a key player in this year's "618," with platforms like Meituan and Taobao integrating this model to meet consumer demand for rapid delivery [10][11] - The growth of instant retail is transforming traditional e-commerce logistics, allowing for delivery within one hour, thus enhancing consumer satisfaction [11] - The integration of instant retail is expected to shift the focus of "618" from online subsidies to boosting offline consumption, creating a deeper value proposition [11]