780！端午节之后茅台散飞价格持续下滑三个原因是关键

Core Viewpoint - The high-end liquor market, particularly Moutai, is experiencing a price decline, with the famous Feitian Moutai 53° dropping below 2000 yuan per bottle after previously peaking above 3000 yuan [1][4]. Group 1: Price Trends - The original price of Feitian Moutai 53° was 1499 yuan per bottle, but its market price has fluctuated significantly, reaching over 3000 yuan in previous years [1]. - After the Dragon Boat Festival, many online platforms and some offline wholesale prices for Feitian Moutai have fallen below 2000 yuan per bottle [1]. - Moutai has introduced various packaging options, including 200ml, 500ml, and kilogram sizes, to boost sales [1]. Group 2: Consumer Behavior - There is a noticeable trend of consumption downgrade, with consumers increasingly viewing liquor as a consumable rather than an investment [1]. - The primary consumer demographic for liquor remains middle-aged and elderly individuals, but health concerns are leading many to reduce their alcohol intake [3]. - The younger generation shows less interest in liquor and its culture, contributing to decreased demand [3]. Group 3: Seasonal Factors - Seasonal changes, particularly the summer heat, have led consumers to prefer alternatives like ice-cold beer over white liquor, impacting Moutai's market performance [4]. - The shift in product offerings at Moutai's shareholder meeting, where blueberry juice replaced traditional liquor, reflects changing consumer preferences [4]. Group 4: Alternative Products - For consumers seeking a more affordable option, a 43° version of Feitian Moutai is available for under 780 yuan per bottle [6]. - There is a growing consumer demand for the possibility of purchasing Feitian Moutai at its original price of 1499 yuan without any premium, which could potentially revive sales [6].