GREE(SZ:000651) Sou Hu Cai Jing·2025-06-09 01:49Core Viewpoint - Gree Electric Appliances maintains a strong market presence and profitability, with a net profit of 32.185 billion yuan in 2024, representing a year-on-year growth of 10.91% and a significant dividend payout to shareholders [2]. Group 1: Company Performance - Gree's net profit for 2024 reached 32.185 billion yuan, marking a 10.91% increase compared to the previous year [2]. - The company has committed to distributing over 10 billion yuan in dividends to its shareholders [2]. Group 2: Talent Philosophy - Gree emphasizes capability over educational background, stating that it recognizes ability rather than degrees, fostering a culture of hard work and dedication among its employees [5][12]. - The company values loyalty to the enterprise and service to consumers, believing that true talent is developed through mutual growth and commitment [6][11]. - Gree focuses on nurturing its own talent rather than poaching from competitors, with a commitment to developing employees from within [7][12]. Group 3: Leadership and Succession - Gree's leadership, particularly CEO Dong Mingzhu, expresses a desire for young employees to become future leaders, indicating that all capable individuals within the company are potential successors [24][26]. - The company has a history of promoting from within, with examples of young employees rapidly advancing to significant positions [10][27]. Group 4: Market Engagement - Gree is actively engaging younger consumers, recognizing their importance for future growth, and is adapting its marketing strategies to appeal to this demographic [18][29]. - Recent live-streaming events featuring Dong Mingzhu and Meng Yutong were spontaneous and not pre-planned marketing strategies, reflecting a genuine connection rather than a calculated campaign [20][22].