CHANGAN AUTOMOBILE-B(SZ:000625) Zhong Guo Qi Che Bao Wang·2025-06-09 09:16Core Viewpoint - Changan Automobile aims to transform from "China Changan" to "World Changan" by leveraging technological differentiation in the European market, which is seen as the highest examination ground for the automotive industry [2][3]. Globalization Strategy - Changan's globalization strategy, encapsulated in the "No Overseas, No Changan" philosophy, emphasizes the importance of establishing a presence in Europe as a strategic high ground for global competition [3][5]. - The company has developed a "152" global layout plan, focusing on five major regions including Europe, with a goal of establishing 20 overseas factories, of which 9 are already operational [5]. Localization Efforts - Changan emphasizes that localization is not merely about adapting to local customs but about being rooted in the local market [6]. - The company has integrated European market needs into product development, conducting extensive testing and modifications to meet local demands [8]. Long-term Goals - By 2030, Changan aims for total sales of 5 million vehicles, with 4 million from its own brand, 3 million in new energy vehicles, and 1.5 million from overseas markets [10]. - The company has increased its overseas sales target from 1.2 million to 1.5 million vehicles, reflecting confidence in its capabilities [10]. Technological Advancements - Changan plans to accelerate core technology iterations, focusing on future technologies such as solid-state batteries and AI, with significant investments in R&D [10][11]. - The company aims to launch 60 new products in the next five years, with 50 being new energy vehicles, and to develop over 7 global bestsellers [10]. Globalization Process - Changan is committed to a long-term, localized, and systematic approach to globalization, which includes building international teams and optimizing global organizational structures [11]. - The company is also enhancing its capital operation capabilities to support growth in new energy and overseas markets [11]. Paradigm Shift - Changan's strategy represents a shift from simple product export to value co-creation, marking a significant evolution in how Chinese brands approach global markets [11].