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抖音做什么赛道最容易变现?抖音做什么领域最赚钱?
BABABABA(US:BABA) Sou Hu Cai Jing·2025-06-09 09:34

Core Insights - The article identifies six lucrative monetization tracks for Douyin creators, emphasizing the importance of strategic content selection and operational tactics to achieve effective monetization by 2025 [1][10]. Group 1: Monetization Tracks - Food Track: The food sector leads with daily views exceeding 1 billion, driven by "eating broadcasts" and "home kitchen" content. Monetization primarily occurs through product links for kitchenware and semi-finished ingredients, with some creators earning over 500,000 yuan in commissions monthly [3][4]. - Maternal and Infant Track: This sector benefits from structural growth due to the three-child policy, with a fan engagement rate of 68%. Monetization methods include knowledge payment, e-commerce sales with commission rates of 25%-35%, and brand endorsements, with some creators achieving over 2 million yuan in monthly GMV [4][5]. - Fitness Track: Post-pandemic, home fitness demand surged, with daily views increasing by 200%. Monetization includes online courses and product sales, with commissions ranging from 15%-25% [5][6]. - Pet Track: The pet economy is thriving, with over 20,000 new accounts daily. Monetization strategies involve e-commerce sales of high-ticket items with over 30% commission rates and the development of IP-related products [6][7]. - Knowledge Payment Track: This is one of the fastest-growing sectors, with a projected market size exceeding 50 billion yuan by 2025. Monetization includes online courses priced between 199-999 yuan and 1v1 consultations charging 500-2000 yuan per session [7][8]. - Local Life Track: The local services segment aims for a GMV of over 500 billion yuan by 2025, with monetization through group buying and brand live streams [9][10]. Group 2: Future Trends - Technological Empowerment: The application of AIGC for content creation and the rise of short dramas in emotional and suspense genres are expected to reshape the content landscape [10]. - Silver Economy: There is a growing demand for health and wellness products targeting the elderly, indicating a new market opportunity [10]. - Strategic Focus for Creators: Creators are advised to specialize in vertical fields, enhance user engagement through private traffic, and adhere to compliance regulations to ensure sustainable monetization [10].