Annil (SZ:002875) Zhong Guo Jing Ying Bao·2025-06-09 10:15Core Viewpoint - The founder couple of Anner, known as the "first stock of children's clothing," is planning to transfer 13.03% of their shares, relinquishing control of the company amid continuous losses over the past five years totaling over 500 million yuan [2][11]. Company Overview - Anner has experienced five consecutive years of losses, with total losses exceeding 500 million yuan, and has not successfully completed any mergers or acquisitions during this period [2][11]. - The company's revenue peaked at 1.327 billion yuan in 2019 but has since declined to 639 million yuan in 2024 [11]. - The founders' shareholding has decreased from 59.59% at the time of the company's IPO in 2017 to 27.38% after recent share transfers [3][5]. Shareholding Changes - The founders plan to transfer control to an investment management company, with the specific details of the transfer yet to be finalized [2][3]. - The couple has previously engaged in multiple share reductions, cashing out over 550 million yuan through various transactions [5][6]. Market Position and Competition - Anner is not considered a leader in the children's clothing market, with competitors like Semir and Anta achieving revenues exceeding 10 billion yuan [11][12]. - The company has faced significant challenges in expanding its store network, closing more stores than it opened in 2024 [12]. Strategic Insights - Analysts suggest that the new ownership could bring opportunities for growth, but the company must address its weaknesses in market positioning, channel expansion, and product innovation to compete effectively [13][14]. - The children's clothing market in China is projected to grow to 276.8 billion yuan by 2025, indicating potential for brands like Anner to capture market share if they adapt strategically [14].