Starbucks(US:SBUX) Guan Cha Zhe Wang·2025-06-09 13:29Group 1: Starbucks Developments - Starbucks China is focusing on the non-coffee beverage market, launching a new pricing strategy with an average price reduction of approximately 5 yuan for several products starting June 10 [1] - The company plans to introduce new flavors and marketing strategies, including a collaboration with Disney's "Zootopia" for three new iced tea products on June 17, with prices starting at 23 yuan [1][2] - A series of organizational changes have been announced by CEO Brian Niccol, including the re-establishment of the COO position and adjustments to reporting lines, aimed at accelerating the "Back to Starbucks" initiative [2] Group 2: Coffee Industry Trends - Kudi Coffee has signed a strategic cooperation memorandum with the Rwandan government to invest in a "China-Rwanda International Coffee Industry Development Demonstration Park," which will include various coffee-related projects [3] - UBS reported that the valuation of Mixue Group is too high, with a projected P/E ratio of 43 and 36 for the next two years, leading to a downgrade of the company's rating due to slow overseas recovery [4] - The coffee market is experiencing intense competition, with some brands pricing coffee lower than bottled water, prompting the Chongqing Coffee Industry Association to call for an end to "involutionary competition" to ensure healthy industry development [7] Group 3: Market Reactions - Gu Ming, a Chinese tea brand, saw its stock price rise by 7.7% after being included in the Hong Kong Stock Connect program, closing with a 4.34% increase at 27.65 HKD [5][6]