德国电商战火升级！亚马逊推低价专区，速卖通开放本地入驻应对Temu挑战

Group 1 - The German e-commerce market is undergoing significant adjustments, indicating a profound change in the competitive strategies of global e-commerce giants [1][3] - Amazon Germany has launched a low-price section called "Haul" in response to the rapid growth of emerging e-commerce platform Temu [1][3] - AliExpress has opened its "Local+" channel to German local merchants, promising fast delivery within three days [1][3] Group 2 - Asian e-commerce platforms like Temu, Shein, and Alibaba have posed unprecedented challenges to the German e-commerce market, capturing approximately 6% of the market share in 2024, nearly quadrupling from 2023 [3] - Temu is shifting its focus to the European market, particularly Germany, by accelerating the establishment of local warehouses and attracting local sellers to enhance delivery efficiency and mitigate trade risks [3] - Amazon's "Haul" section represents its first self-operated low-price initiative in Germany, reflecting its emphasis on the low-price market and local compliance advantages to counteract competition from platforms like Temu [3]