HAI TIAN(SH:603288) Sou Hu Cai Jing·2025-06-10 09:45Core Viewpoint - Haitan Flavor Industry Co., Ltd. is preparing for an IPO on the Hong Kong Stock Exchange, aiming to enhance its international presence and capitalize on the growing demand for condiments both domestically and globally [2][14]. Company Core Advantages - The company boasts a rich history of over 400 years as a "Chinese Time-honored Brand," leading in brand value within the industry. It ranks first in soy sauce, sauces, oyster sauce, and vinegar categories according to the C-BPI 2024 brand index [3]. - Haitan has developed a comprehensive product matrix with over 1,000 SKUs, covering household consumption, catering customization, and food processing [4]. Production Capacity and Smart Manufacturing - Haitan operates four major production bases across China, achieving a production capacity exceeding 4.5 million tons in 2024, maintaining its industry leadership. Its factory in Guangdong has been recognized as a "Lighthouse Factory" by the World Economic Forum, showcasing advanced manufacturing capabilities [5]. Channel Network and Digital Capabilities - The company has a nationwide sales network reaching nearly 100% of city-level and about 90% of county-level markets, with over 6,700 distributors. Online sales have surged, with a 39.78% year-on-year increase in 2024, reaching 1.243 billion yuan [6]. Industry Development Prospects - The condiment market in China is projected to grow from 479.3 billion yuan in 2023 to 699.8 billion yuan by 2029, with a compound annual growth rate (CAGR) of 7%. This growth is driven by the recovery of the catering industry, consumption upgrades, and the development of the food processing sector [8]. - The global condiment market is expected to increase from 2.1 trillion yuan in 2023 to nearly 2.9 trillion yuan by 2029, with a CAGR of 6.2% [9]. Consumption Upgrade and Health Trends - The Chinese condiment market is experiencing a shift towards higher quality and differentiated products, with increasing demand for organic and health-oriented options. Haitan is responding by launching zero-additive and organic products [13]. Industry Consolidation and Concentration - The Chinese condiment industry has a low market concentration, with the top five companies holding only 10.9% of the market share, compared to 24.0% in the U.S. and 28.5% in Japan. Haitan's IPO is a strategic move to enhance its global brand image and attract international capital [14]. Competitive Advantages and Barriers - Haitan holds a 17% market share in the Chinese condiment industry, significantly outperforming competitors like Lee Kum Kee and Qianhe. The company is projected to achieve revenues of 26.901 billion yuan and a net profit of 6.344 billion yuan in 2024 [15]. R&D Investment and Technical Barriers - In 2024, Haitan plans to invest 840 million yuan in R&D, focusing on salt reduction and organic technology, with over 500 authorized patents in fermentation technology and brewing equipment [16]. Cost Control and Supply Chain Resilience - Haitan's cost advantages stem from large-scale procurement and smart manufacturing, resulting in a gross margin that is 5-8 percentage points higher than the industry average. The company has also implemented strategies to mitigate raw material price fluctuations [17]. Capital Strength and Globalization Layout - The upcoming IPO is expected to enhance Haitan's international financing capabilities, with plans to expand into Southeast Asia and North America. The company aims to increase its overseas revenue share from less than 5% to 15% within three years [18].