贝壳正式发布"助力门店发展战略"，持续赋能门店，推动服务正循环

Core Viewpoint - Beike has launched the "1+5+2" strategic system to empower store development, committing 400 million yuan to enhance mechanisms, service commitments, and business support for high-quality growth in the real estate industry [1][4]. Group 1: Strategic Initiatives - The "1+5+2" support measures include a regional co-governance council as the foundation, focusing on five areas: mechanism construction, fairness and transparency, service commitments, business assistance, and honor creation [2][4]. - Ten key initiatives have been introduced, such as a store points system and risk coverage, aimed at alleviating operational pressure on store owners and enhancing collaborative efficiency [2][4]. Group 2: Market Challenges - Real estate brokerage stores face significant challenges, including a shift to a buyer's market, slower transaction speeds, and increased management difficulties [3][4]. - The uncertainty in the market has heightened the pressure on store owners, necessitating a focus on long-term strategies to navigate these challenges [4]. Group 3: Operational Support - Beike aims to increase certainty for store owners through initiatives like ACN network collaboration and the establishment of regional co-governance councils, with 1,899 councils and 534 business circles set up by June 2025 [4]. - The store points system has already covered over 12,000 stores, distributing rights valued at over 110 million yuan, promoting both performance and service quality [4][5]. Group 4: Local Implementation and Impact - In Chengdu, the points system will be implemented starting July 2024, with 3,610 local stores already participating, averaging 12,700 yuan in rights value per store [5]. - The initiative has reportedly improved team dynamics and customer satisfaction, demonstrating the effectiveness of the mechanism [5]. Group 5: Long-term Vision - Beike emphasizes a commitment to long-termism, viewing brand owners and store owners as collaborative partners, and aims to enhance the overall service experience for consumers [2][8]. - The company continues to invest in industry infrastructure and service standards, positioning itself for sustainable growth and improved service quality in the future [8].