公募造星退潮，基金代销机构难在信任重建

Core Viewpoint - The mutual fund distribution industry is facing a critical transformation, emphasizing the need for enhanced professional services and increased information transparency to rebuild investor trust [1][2][12]. Group 1: Industry Challenges - The star fund manager sales model has faced backlash as investors express dissatisfaction, leading to significant redemptions despite strong fund performance [1][3]. - Fund distribution institutions are criticized for promoting "hot" funds, contributing to investor losses and eroding trust [1][2]. - The upcoming 2025 reforms in the mutual fund industry present a pivotal moment for fund distribution institutions to balance profitability and responsibility [1][12]. Group 2: Regulatory Developments - The China Securities Regulatory Commission (CSRC) has approved the establishment of a wholly-owned subsidiary by E Fund Management, focusing on buy-side investment advisory services [3][12]. - The CSRC's recent action plan aims to establish a classification evaluation mechanism for fund sales institutions, incorporating investor profit and holding period into the assessment [11][12]. Group 3: Transformation Initiatives - Fund distribution giants like China Merchants Bank are reforming their sales models, introducing risk parity strategies and comprehensive asset allocation solutions [2][6]. - The "TREE Long-term Profit Plan" by China Merchants Bank aims to enhance investor experience through dedicated advisory services and diversified asset allocation [6][7]. - Ant Group has updated its fund entry rules and launched the "Index+" platform, reflecting a shift towards more structured fund offerings [8][9]. Group 4: Performance Metrics - Data from the China Universal Wealth Management platform indicates that accounts utilizing investment advisory services have outperformed traditional fund accounts by significant margins over various time frames [4]. - E Fund's investment advisory service has achieved a 70% profitability rate among clients since its launch, with an 85% growth rate projected for 2024 [4][10]. Group 5: Future Outlook - The mutual fund advisory pilot program is seen as a crucial exploration for the transformation of China's wealth management market [5][12]. - The industry is expected to shift from a sales-driven model to a focus on long-term investor profitability, necessitating a re-evaluation of performance metrics and service offerings [11][12].