直击首场LABUBU拍卖：孤品拍出108万，最小买家9个月

Core Insights - The auction of LABUBU collectibles achieved a total sales amount of 3.7254 million yuan, with all 48 lots sold [2][5] - A unique mint green LABUBU figure sold for 1.08 million yuan, setting a new auction record for LABUBU collectibles [2][5] - The auction attracted a younger demographic, with a significant number of female participants, indicating a shift in consumer interest towards unique and quirky collectibles [5][6] Company Performance - LABUBU, created by artist Kasing Lung in 2015, has become a significant IP under Pop Mart, contributing to a revenue of over 3 billion yuan for the "THE MONSTERS" series in 2024, which is nearly a quarter of Pop Mart's total revenue [8] - The popularity of LABUBU has led to increased capital inflow and has been described as a "top-tier" collectible within Pop Mart's portfolio [8] Market Trends - The auction showcased a blend of online and offline participation, with nearly a thousand online buyers, reflecting the growing trend of digital engagement in the collectibles market [6] - LABUBU's design resonates with contemporary youth culture, characterized by its "ugly-cute" aesthetic, which has been identified as a driving factor for its popularity [7] Future Outlook - Pop Mart plans to continue the LABUBU project with regular live auctions, indicating a long-term strategy to capitalize on the growing interest in this collectible [8] - The founder of Pop Mart, Wang Ning, has seen a significant increase in wealth, positioning him as a leading figure in the industry, which may further enhance the brand's visibility and market influence [8]