Core Viewpoint - The real estate industry is entering a phase of high-quality development, with companies exploring light asset operational models, and the construction and management business becoming a competitive arena for real estate firms [2][3] Industry Overview - The scale of the construction and management sector is growing, with the top 30 construction companies projected to reach a total contracted area of 914 million square meters in 2024, a year-on-year increase of 23%. New signed area is expected to be 193 million square meters, up 6% year-on-year [2] - Despite growth, the construction industry is highly competitive, with leading firms deepening their advantages while smaller companies face shrinking survival space. The industry is returning to the essence of "service as an asset," emphasizing the importance of professional service capabilities and brand reputation [2] Company Strategy - Midea Real Estate's entry into the construction and management sector aligns with its "light and heavy dual focus" strategy, responding to the demand for specialized services in the industry [4] - The company emphasizes that development capabilities do not equate to construction management capabilities, highlighting the need for a comprehensive understanding of client needs and the creation of value through effective service delivery [6][7] Service Model - Midea Real Estate aims to provide one-stop services from construction to property management, setting a high bar for project participation to ensure quality and long-term business sustainability [6][7] - The company differentiates itself by not engaging in price wars but instead focusing on quality service and long-tail effects through ongoing property management and commercial operations [7] Market Positioning - Midea Real Estate targets potential clients such as state-owned enterprises and financially strong institutions lacking real estate development experience, ensuring project safety and profitability through rigorous assessments [7][9] - The company has successfully secured and operated several benchmark projects, demonstrating its market capabilities and strategic approach in established cities [8][9] Operational Achievements - As of the end of 2024, Midea Real Estate's property management area reached 75.38 million square meters, a 15% year-on-year increase, with significant revenue from industrial park contracts and commercial operations [12] - The company has developed a comprehensive service capability across various sectors, including healthcare and industrial park management, showcasing its ability to meet diverse client needs [11][12] Conclusion - Midea Real Estate's transformation path reveals that light asset strategies are not merely about collecting management fees but involve upgrading service capabilities, with a focus on maximizing client value [13]
不卷价格卷服务? 美的置业开启代建商业模式重塑之路