Three Squirrels(SZ:300783) 3 6 Ke·2025-06-11 01:08Core Viewpoint - The company has successfully navigated through a challenging period and is now focusing on becoming a comprehensive supply chain company that integrates manufacturing, branding, and retailing. Group 1: Company Recovery and Strategy - The company experienced a significant decline in revenue and profit after its peak in 2019, where it became the first in the snack industry to exceed 10 billion yuan in annual revenue [1][42] - A consensus was reached among executives that the company's products were priced too high, leading to a strategic shift towards "high-end cost-effectiveness" [2][14] - The company has successfully utilized platforms like Douyin (TikTok) to boost sales, achieving 2.2 billion yuan in sales in 2023, surpassing Tmall's 1.9 billion yuan [4] Group 2: Organizational Changes and Market Adaptation - The company adopted a "weaker" approach to management, focusing on small changes and empowering teams to make adjustments [11][12] - A new pricing and operational strategy was implemented to enhance competitiveness against lower-priced brands [15][16] - The company is expanding its product range with 33 new proprietary brands across various categories, including pet food and convenience foods [4][28] Group 3: Future Vision and Market Positioning - The founder envisions the company as a "super supply chain" entity that can serve various retail channels and consumer needs [5][17] - The company aims to establish a presence in community retail through convenience stores and lifestyle shops, capitalizing on urbanization trends [19][22] - The company recognizes the importance of adapting to market changes and is committed to continuous innovation and brand development [34][40]