Linglong Tyre(SH:601966) Cai Fu Zai Xian·2025-06-11 07:51Core Insights - JD.com's automotive sales during the 618 shopping festival saw a significant surge, with tire sales increasing by 430% year-on-year in the week leading up to the event, and Linglong Tire achieving an impressive 800% growth [1][6]. Group 1: Sales Performance - Linglong Tire emerged as a standout performer with an 8-fold increase in sales, highlighting the brand's strong market presence [1][6]. - On the opening day of the 618 event, Linglong Tire's sales increased nearly 30 times compared to the previous year [6]. Group 2: Technological Advancements - Linglong Tire has integrated RFID chips into its products, allowing for full traceability from production to disposal, enhancing quality control and after-sales service [3][4]. - The company has developed innovative technologies such as "water film nemesis" for improved wet braking performance and self-repairing tires to address safety concerns for electric vehicles [4]. Group 3: Market Positioning - The growth of electric vehicles has provided domestic tire manufacturers like Linglong with opportunities to excel, as these vehicles have higher demands for tire performance [4]. - Linglong Tire has become the leading brand in the domestic electric vehicle tire market, with a consistent market share from 2020 to 2024 [4]. Group 4: E-commerce Strategy - Linglong Tire has officially entered the e-commerce space by partnering with JD.com, expanding its product offerings from 120 to 300 types within a year [9][10]. - The collaboration with JD.com has allowed Linglong to leverage a comprehensive service ecosystem, enhancing customer experience and driving sales growth [13]. Group 5: Future Growth Plans - Linglong Tire aims for a threefold increase in sales over the next year, focusing on improving product quality and customer service [7][12]. - The company is participating in government-subsidized programs to boost sales, with reported increases of 500% in daily sales during promotional events [12].