Jason Furniture (Hangzhou) (SH:603816) Sou Hu Cai Jing·2025-06-11 09:29Core Insights - The core theme of the event was "Scenario Evolution Theory: Customizing Ten Thousand Aspirational Lifestyles," showcasing Kuka Home's innovative strength in whole-home customization and redefining the relationship between "home" and "people" through cross-industry collaboration and user co-creation [1][3] Industry Trends - The home furnishing industry is experiencing a shift from "functional satisfaction" to "personalized living solutions," as evidenced by the launch of Kuka's first "Ten Micro-Scenario" solutions, which aim to provide more efficient and emotionally resonant living solutions for consumers [3][12] - Current data indicates a significant decline in new residential sales area in China, with a year-on-year decrease of 21.1% from January to July 2024, highlighting the growing space anxiety among families [4] Design Philosophy - Kuka Home's design philosophy emphasizes transforming each space into an emotional repository and a stage for life, moving from mere furniture to life art, thus realizing the concept that "the meaning of home shifts from showcasing space to nurturing life" [8][25] - The evolution of home design is categorized into three stages: 1.0 focused on functional space, 2.0 on personalized needs, and the current 3.0 era emphasizes emotional resonance through micro-scenario design [14] User-Centric Approach - Kuka Home's approach is centered around user needs, as articulated by the assistant general manager of the whole-home customization division, who stated, "We are not selling furniture; we are weaving life stories," indicating a shift towards a more narrative-driven design philosophy [12][15] - The collaboration with actress Li Sheng as the product ambassador highlights the brand's commitment to human-centered design, aiming to understand and meet the needs of every family member [15][19] Innovative Solutions - The "Ten Micro-Scenario" solutions include various innovative designs such as integrated dining and kitchen spaces, multifunctional libraries, and pet-friendly balconies, all aimed at addressing contemporary living pain points [9][21] - The launch of the "Ten Thousand Aspirational Life Customization Plan" aims to lower user decision-making barriers through various channels, including social media and offline experiences, marking a new chapter in the home furnishing industry [23]