【西街观察】LABUBU不止于情绪经济学

Group 1 - The core idea of the article revolves around the success of LABUBU, a product that has become a cultural phenomenon among Generation Z consumers, driven by emotional consumption and a desire for social connection [1][2][4] - LABUBU has transformed from a simple toy into a multifaceted emotional value container, appealing to consumers' fantasies of wealth and creating a micro-speculative market [3][4] - The rise of LABUBU highlights the importance of creating intellectual property (IP) as a key factor in the success of Chinese brands in the global market, showcasing not only manufacturing capabilities but also creativity and cultural confidence [4] Group 2 - The emotional consumption trend among young consumers has shifted the focus from functional value to emotional and social value, leading to a willingness to spend more for self-satisfaction and social presence [1][3] - The phenomenon of LABUBU has attracted a wide range of buyers, creating a speculative environment where not everyone can succeed, but many are eager to participate [2][3] - The sustainability of LABUBU's success and the potential for replicating its model remain uncertain, indicating a need for further exploration and development within the industry [4]