小镇青年“叛变”父辈经验，经营家电月破百万

Core Viewpoint - The article explores the generational conflict and collaboration between a father, who relies on traditional retail experience, and his son, who embraces digital transformation in the home appliance industry, highlighting the challenges and opportunities in adapting to modern retail dynamics [1][14]. Traditional Challenges: Why Old Experience Fails - Zhang Han, a recent graduate, faced significant challenges when starting a traditional home appliance retail business, including supply chain issues and inventory management problems, which were exacerbated by the lack of real-time data [3][5]. - The traditional model, based on information asymmetry, struggled against the transparency and price comparison capabilities of e-commerce, leading to a decline in competitiveness [3][5]. - Inventory management issues resulted in financial strain and customer loss, contrasting sharply with the intelligent supply chain system offered by platforms like Tmall [3][5]. Breaking the Deadlock: Digital Reconstruction of Retail Logic - After initial setbacks, Zhang Han shifted focus to Tmall's platform, opening a Tmall A300 experience store, which allowed for a more modern approach to retail [5][8]. - The father-son duo experienced ideological clashes, with Zhang Zhigang favoring traditional profit models while Zhang Han supported Tmall's strategy of scenario-based sales and enhanced customer service [7][8]. Generational Integration: Coexistence of Tradition and Digital - In 2024, Zhang Han opened a Tmall Yujia lifestyle store, marking a significant shift in roles where he became the primary operator while his father managed the A300 store, symbolizing a blend of traditional and digital retail [10]. - Disagreements over inventory management arose, particularly regarding the use of cloud warehouses, which Zhang Han found to reduce storage costs by over 30% and improve order fulfillment during peak seasons [11]. Evolution of Perspectives - Zhang Zhigang transitioned from a skeptic to a learner, adapting to digital tools and consumer trends, while Zhang Han utilized local market knowledge to enhance service offerings through innovative sales strategies [13]. - The combination of traditional experience and modern digital tools led to a turnaround in business performance, with a reported 30% year-on-year revenue growth in May [13]. Industry Evolution - The narrative illustrates a broader industry evolution where traditional retail practices are being challenged and redefined by digital transformation, emphasizing the need for both old and new methodologies to coexist and thrive [14].