Apple(US:AAPL) Zhi Tong Cai Jing·2025-06-12 01:19Group 1 - Apple's CEO Tim Cook emphasized that the company is fundamentally a "tool maker" and that Apple TV+ is not merely a marketing tool for iPhones, but aims to tell great stories while becoming a profitable business [1][2] - Cook stated that the intention behind Apple TV+ is to tell good stories and create a successful business, rather than solely driving hardware sales [2] - Apple TV+ was launched in 2019 as a global streaming subscription platform, while Apple Original Films is responsible for film production and distribution [2] Group 2 - Apple TV+ and Apple Original Films are closely linked, with most films branded as "Apple Original Films" eventually landing on Apple TV+, and most self-produced content for Apple TV+ being developed by Apple Original Films [3] - The upcoming film "F1: Drive to Survive," starring Brad Pitt, is a major collaboration between Apple Original Films and Warner Bros, set to premiere in theaters before being exclusively available on Apple TV+ [3] - Reports indicate that Apple TV+ has nearly 45 million paid subscribers but incurs annual losses of approximately $1 billion [3]