Apple(US:AAPL) Hua Xia Shi Bao·2025-06-12 04:57Core Insights - The domestic high-end smartphone market is highly competitive, with Huawei's Pura 80 series recently launched, featuring HarmonyOS 5.1 and starting at 6499 yuan [2][3] - Huawei is focusing on enhancing its imaging capabilities, which is a critical factor for consumers in the 5G era, as the smartphone market faces severe homogenization [3][4] - Huawei's R&D investment has been substantial, with nearly 180 billion yuan in the past year, indicating a long-term commitment to technological advancement [4][5] Market Position - Huawei's market share in the high-end smartphone segment has increased, with a reported 29% share compared to Apple's 54% [5][6] - The competition between Huawei and Apple is intensifying, with projections indicating a narrowing gap in market share by Q1 2025 [5][6] - In the broader domestic smartphone market, Huawei and Xiaomi are competing fiercely for the top position, both achieving significant year-on-year growth in shipment volumes [5][6] Strategic Initiatives - Huawei's recent success is attributed to its national subsidy policy and pricing strategies, which have boosted sales of the Pura 70 series [6] - The company is also working on expanding its HarmonyOS ecosystem, which is crucial for its competitive positioning against established players like Apple and Xiaomi [6][7] - Huawei's collaboration with Alipay to enable unique payment features on the Pura 80 series highlights its efforts to differentiate its products in the market [7]