TENCENT(HK:00700) Zhong Guo Jing Ying Bao·2025-06-12 08:38Group 1 - Tencent's online video business unit (OVBU) has established an executive committee for collective decision-making on major business and management matters [2][3] - The executive committee is led by Sun Zhonghuai as chairman, with Wang Juan and Ma Yankun as co-presidents, overseeing content and operations respectively [3] - Tencent Video has launched an AI film expression studio to explore AI technology in film creation and consumption, aiming to enhance content strategy [2][4] Group 2 - The strategic focus includes enhancing content and brand influence, expanding overseas business, and exploring AI innovations in content [3][4] - The application of AI in the film industry is still in its early stages, with current AI-generated content receiving mixed audience reception [4][5] - The long video platform market is approaching saturation, with Tencent Video leading in paid subscriptions at 117 million as of Q1 2025 [6] Group 3 - Domestic long video platforms are exploring new business models to enhance profitability while facing growth challenges [6][7] - Competitors like iQIYI and Mango TV are adjusting strategies to adapt to the changing competitive landscape, focusing on user engagement and content quality [7] - The industry emphasizes the importance of high-quality content to retain user loyalty, rather than platform allegiance [7]