GREE(SZ:000651) Sou Hu Cai Jing·2025-06-12 08:50Core Viewpoint - The news highlights the significant changes in Gree Electric's leadership and its ambitious venture into the semiconductor industry, particularly under the leadership of Dong Mingzhu, who has faced both praise and criticism for her bold decisions in this high-tech field [1][4][6]. Group 1: Leadership Changes - Dong Mingzhu has stepped down from her position at Gree Semiconductor, sparking discussions about the company's future direction in chip manufacturing [1]. - Li Shaobin has been appointed as the new legal representative and chairman of Gree Semiconductor, bringing a strong engineering background to the role [3]. Group 2: Semiconductor Business Performance - Gree Electric's semiconductor business reported revenues of 15 billion yuan in 2024, marking a 50% year-on-year increase, with a net profit of 3.5 billion yuan, up 75% [2]. - The semiconductor division has become the second-largest profit source for Gree Electric, following air conditioning, contributing 10.9% to the total net profit [2]. Group 3: Challenges and Future Prospects - The semiconductor industry is characterized by long investment cycles and high entry barriers, which have led to skepticism about Gree's ability to achieve immediate economic benefits from its chip initiatives [6][8]. - Despite the challenges, Gree has made substantial investments in R&D, establishing advanced laboratories and collaborating with universities and research institutions, indicating a commitment to long-term growth in this sector [6][8].