Midea Group(SZ:000333) Tai Mei Ti A P P·2025-06-12 10:22Core Insights - Midea has initiated a new round of business integration by establishing the "Midea Energy" brand, following previous mergers and acquisitions in the home appliance sector [2] - The establishment of Midea Energy aims to unify various sub-businesses and enhance collaboration within the energy sector, positioning it as a key pillar of Midea Group's strategic transformation [3][6] Business Integration - Midea previously integrated its medical subsidiaries under the Midea Medical brand to enhance overall performance, and now it is applying a similar strategy to the energy sector [2] - The Midea Energy brand encompasses subsidiaries such as Hekang New Energy and Kelu Electronics, focusing on energy storage solutions [2] Financial Performance - Hekang New Energy reported total revenue of 2.24 billion yuan and a net profit of 28.16 million yuan for Q1 2025, marking year-on-year growth of 220.56% and 155.29% respectively [2] - Kelu Electronics achieved total revenue of 1.214 billion yuan and a net profit of 67.45 million yuan, with year-on-year growth of 16.2% and 857.45% [2] Strategic Objectives - Midea Energy aims to enhance energy efficiency through three dimensions: improving storage system efficiency, increasing thermal conversion efficiency, and leveraging AI technology [3][4] - The company plans to address energy usage efficiency and cost reduction by optimizing power consumption during peak and off-peak hours [3] Product Offerings - Midea Energy's Hekang New Energy has launched the "Mivilla 2.0" solution, providing up to 240 kWh of storage capacity for residential use [4] - In large-scale storage applications, Midea Energy has implemented a significant project in Chile with a capacity of 485 MWh [4] Technological Integration - Midea's Building Technology and KUKA Robotics play crucial roles in energy efficiency management and manufacturing tools, contributing to the overall success of Midea Energy [5] - KUKA's heavy-duty robots hold over 25% market share in the renewable energy sector, enhancing production efficiency and reducing costs [5] Research and Development - Midea Group's R&D structure includes a central research institute focused on long-term technology research, supporting the development of new products and technologies [5] - The CTO of Midea emphasizes the importance of integrating R&D efforts across the group to accelerate the development of new energy business [6]