GREE(SZ:000651) Sou Hu Cai Jing·2025-06-13 06:24Core Viewpoint - Gree's new initiative "Dong Mingzhu Healthy Home" aims to redefine its brand perception beyond air conditioning, promoting a holistic healthy lifestyle [1][4] Group 1: Brand Strategy and Expansion - Gree plans to open 3,000 "Dong Mingzhu Healthy Home" stores by 2025, with a long-term goal of 10,000 stores nationwide [1] - The first store in Shouguang is located within a large shopping center, marking a strategic shift in Gree's retail approach [1][7] - The transformation from Gree Electric to "Dong Mingzhu Healthy Home" reflects a strategic upgrade based on market demand and company development [4] Group 2: Product Offering and Consumer Experience - The store features a futuristic technology atmosphere with immersive displays of Gree's full range of products, including AI energy-saving air conditioners and high-efficiency water purifiers [3] - A dedicated relaxation area in the store enhances customer experience, creating a sense of belonging and comfort [4] - Gree's product range now spans various categories, including home air conditioning, refrigerators, washing machines, and smart home devices, emphasizing a shift from individual products to a comprehensive home ecosystem [4][7] Group 3: Market Potential and Industry Trends - Shandong province is identified as a key market due to its strong economic and population growth, with increasing demand for health-oriented and smart home appliances [7] - The "Dong Mingzhu Healthy Home" initiative showcases Gree's strategic commitment to evolving from traditional electrical appliances to integrated home living solutions [7]