Core Insights - The automotive industry is witnessing a shift towards plug-in hybrid vehicles with large batteries, particularly among joint venture brands like Mercedes-Benz, as they aim to meet the growing demand for low-energy consumption and extended range in the Chinese market [1][5][8] - Mercedes-Benz is reportedly developing a new plug-in hybrid model tailored for China, focusing on oil-electric dual drive and ultra-long range capabilities, although the company has denied the authenticity of this information [1][2] - The competition in the large battery plug-in hybrid segment is intensifying, with various automakers, including BMW and Toyota, also investing in similar technologies to capture market share [6][7] Company Strategy - Mercedes-Benz's internal analysis indicates a shift in consumer preferences in China, where users prioritize low energy consumption, convenience in charging, and extended range over the specific technology of range-extended vehicles [3][4] - The company has previously explored range-extended hybrid technology but decided to pivot towards a more advantageous path by developing a plug-in hybrid that leverages its strengths in engine technology [3][4] - The new project is still in the technical proposal stage, with cost and development timelines being critical factors in decision-making [4] Market Dynamics - The large battery plug-in hybrid segment has become a focal point for foreign and joint venture brands, as they seek to adapt to changing consumer demands in China [5][8] - The success of domestic brands like Li Auto and AITO, which have achieved significant sales with their range-extended models, highlights the competitive landscape and the necessity for traditional automakers to innovate [6][7] - The automotive industry is transitioning from a technology-driven approach to one that is more demand-driven, as evidenced by the collective shift of joint venture brands towards large battery plug-in hybrids [7][8]
奔驰考虑推出一款超长续航的混动车，大电池是主要方向｜36氪独家