Core Viewpoint - Wei Long, known as the "King of Spicy Strips," is diversifying its business beyond spicy strips, focusing on vegetable products like konjac, which has become a significant growth driver for the company [1] Group 1: Business Strategy - Wei Long was founded in 1999 and has established a "multi-category big single product" development strategy for 2023 [1] - In 2024, the company introduced the brand proposition "Wei Long is not just a type of spicy" and launched several new products, including konjac snacks and spicy seaweed [1] - The company aims to make traditional cuisine more entertaining, convenient, and accessible [1] Group 2: Financial Performance - In 2024, Wei Long achieved revenue of 6.266 billion yuan, a year-on-year increase of 28.6% [1] - Revenue from spicy strips was 2.667 billion yuan, growing by 4.6%, while revenue from vegetable products like konjac reached 3.371 billion yuan, up by 59.1%, accounting for 53.8% of total revenue [1] Group 3: Market Position - Wei Long holds the top market share in both the spicy strip category and the konjac snack category [1] - The company views competition positively, seeing it as a sign of market influence and an opportunity to expand the market [6] Group 4: Product Development and Innovation - Wei Long is committed to its mission of making the world love Chinese flavors and regularly launches new products, although not all are successful [2] - The company has previously faced challenges with certain products, such as instant noodles and flavored tofu, which did not perform well [2] Group 5: Marketing and Collaborations - Wei Long plans to enhance its co-branding marketing efforts, having collaborated with brands like KFC and Wufangzhai for various promotional activities [6] - The company selects collaboration partners based on product quality, brand influence, and appeal to younger demographics [6]
卫龙董事长刘卫平：致力于传统美食的娱乐化、休闲化、便捷化、亲民化