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Core Viewpoint - Xiaopeng Motors is experiencing a significant turnaround in 2023, with increased sales and a positive market perception, highlighted by the launch of the G7 model, which features advanced AI capabilities and competitive pricing [4][10]. Product Launch and Features - The G7 is priced at 235,800 yuan, and within 46 minutes of its launch, it received 10,000 pre-orders [5]. - The G7 comes in two versions: the Ultra version with three Turing AI chips and the Max version with two Orin-X chips, both offering a standard range of 702 km [5][6]. - The Ultra version boasts an effective computing power exceeding 2200 TOPS, significantly higher than competitors, enhancing both driving assistance and user experience [6][7]. Market Position and Competition - Xiaopeng aims to compete in the 200,000 yuan SUV market, directly challenging Tesla's Model Y and other competitors like Xiaomi's YU7 [9][10]. - The company has seen a 300% year-on-year increase in vehicle deliveries, with over 160,000 units delivered in the first five months of the year [10]. Strategic Goals and Future Outlook - Xiaopeng plans to invest at least 4.5 billion yuan in AI development this year, aiming for profitability in Q4 2023 [13][14]. - The company is preparing to introduce high-level intelligent driving capabilities in Hong Kong and expand into more overseas markets [11][12]. Technological Advancements - The G7 features an AR-HUD developed in collaboration with Huawei, enhancing navigation in adverse weather conditions [8]. - Xiaopeng emphasizes the importance of computing power in AI vehicles, with the G7 being the first to achieve L3-level computing capabilities, although it is not classified as an L3 vehicle yet [7][23]. Consumer Insights and Market Trends - The increasing penetration of new energy vehicles in the market has shifted competition from within the segment to include traditional fuel vehicles [19]. - Xiaopeng's strategy includes offering a range of battery options to address consumer concerns about electric vehicle range, particularly in the 200,000 yuan market [20].