Core Viewpoint - The price of Feitian Moutai has dropped significantly, with predictions that if it falls to 1900 yuan, most distributors will incur losses due to various hidden costs involved in the distribution process [1][3][8]. Group 1: Price Trends - As of June 12, the wholesale reference price for 53-degree 500ml Feitian Moutai has shown a clear downward trend, with prices dropping to 1990 yuan per bottle, a decrease of 10 yuan from the previous day [8]. - The price for Feitian Moutai in original boxes has also decreased significantly, now quoted at 2080 yuan per bottle, down 30 yuan from the previous day [8]. - Some e-commerce platforms have reported prices as low as 1900 yuan for individual bottles, indicating a significant price disparity in the market [8]. Group 2: Market Dynamics - The decline in Feitian Moutai prices is attributed to multiple factors, including lower-than-expected market demand during the Dragon Boat Festival, leading distributors to sell at a loss to recover funds [8]. - E-commerce promotional strategies, particularly during the 618 shopping festival, have further pressured prices downward as many platforms use low-priced Moutai as a loss leader to attract customers [8]. - The current consumption environment has changed significantly, contributing to a shift from a seller's market to a buyer's market, with consumers increasingly adopting a wait-and-see approach [9]. Group 3: Consumer Behavior - There is growing consumer hesitation, with many choosing to hold off on purchases in anticipation of further price drops [9]. - The introduction of a ban on alcohol consumption raises questions about the future consumer base for Moutai, as it may limit the number of individuals willing to purchase and consume the product [9].
茅台经销商慌了!有评论分析,飞天若到1900元,多数经销商要赔钱