抖音老刷到美女？算法、心理与商业的 “美丽陷阱”

Core Insights - The phenomenon of "beauty domination" on Douyin is driven by a combination of algorithmic recommendations, psychological responses, commercial interests, and social influences [1][2][7][8] Algorithmic Insights - Douyin's recommendation algorithm acts as a "mind reader," analyzing user behavior such as browsing history, likes, comments, and watch time to identify preferences for beauty-related content [2][3] - Once a user engages with a beauty video, the algorithm begins to deliver more similar content, creating a dominant presence of beauty videos in the user's feed [2] Psychological Insights - The human attraction to beauty triggers dopamine release in the brain, leading to feelings of pleasure and reward, which encourages users to seek out more beauty-related videos [5] - The immediate satisfaction derived from watching beauty videos fosters a cycle of continuous engagement with such content [5] Commercial Insights - Beauty videos have become a lucrative "traffic cake" within Douyin's commercial ecosystem, attracting high levels of attention and engagement from users [7] - Creators of beauty content can achieve significant visibility and monetization through likes and followers, while brands leverage the influence of beauty creators for advertising and product promotion [7] Social Influence Insights - The "herd effect" in Douyin's social environment encourages users to engage with beauty videos, especially when they observe peers participating in the trend [8] - Viral beauty challenges and popular videos prompt users to explore and engage with beauty content, expanding the reach of such videos beyond initial interest [8]