Toyota(US:TM) Zhong Guo Jing Ying Bao·2025-06-15 14:39Core Viewpoint - Toyota is transferring the decision-making power for vehicle development in the Chinese market from its Japanese headquarters to local teams, aiming to enhance responsiveness to local consumer needs and accelerate innovation in electric vehicles [2][3]. Group 1: Local R&D System Transformation - Toyota has established the "China ONE R&D" system, allowing local engineers to lead the development of models tailored for Chinese consumers [3]. - The upcoming models, including the new generation Highlander and Sienna, will be developed by Chinese engineers at the Toyota R&D Center in China (REC) [2][3]. - This shift signifies a fundamental change in strategy for joint venture brands in China, moving from "technology output" to "technology co-creation" [3][4]. Group 2: Strategic Goals and Timeline - GAC Toyota aims for 80% of its sales to come from new energy vehicles by 2030, marking a significant strategic transition period from 2024 to 2026, followed by a strategic offensive phase from 2027 to 2030 [2][3]. Group 3: AI and Smart Technology Integration - GAC Toyota plans to build an AI automotive ecosystem, transitioning its smart technology strategy from "assistance" to "co-creation" [6]. - The flagship model, the Platinum Smart 7, will feature an AI ecosystem, including Huawei's smart cockpit and electric drive systems, enhancing user interaction and connectivity [6][7]. - AI will also be integrated into manufacturing and service processes to improve efficiency and personalization [7]. Group 4: Industry Trends and Competitor Movements - The localization of R&D systems among joint venture brands is becoming a trend in the automotive industry, with other companies like Volkswagen and Nissan also shifting their development strategies to focus on local markets [5][8]. - The transformation of joint venture brands is seen as a response to the evolving demands of Chinese consumers, necessitating agile R&D systems centered on local user needs [10].