KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-06-16 04:58Core Insights - The e-commerce platform's 618 mid-year promotion has significantly boosted the white wine consumption market while causing price fluctuations in the sector [1] - Despite price volatility, the leading brand, Guizhou Moutai, maintains a strong market presence with prices above 2400 yuan, reaching up to 2800 yuan in some regions, indicating robust consumer demand and brand value recognition [1][6] Price Trends - In Guangzhou, 17 out of 21 sampled white wine products saw a price decrease, while Guizhou Moutai's average price remains at approximately 2404 yuan [2][3] - In Dongguan, Guizhou Moutai's average price increased from 2299 yuan to 2800 yuan, marking a rise of 501 yuan, attributed to unstable supply channels [6][7] Market Dynamics - The demand for Guizhou Moutai in high-end white wine markets remains strong, reflecting its solid consumer base and the essential nature of its products [6] - Consumers are becoming more rational in their purchasing decisions, considering product value beyond just price, which includes social and emotional benefits [6] Strategic Initiatives - Guizhou Moutai is focusing on consumer-centric strategies, enhancing channel collaboration, and optimizing product distribution to address supply-demand mismatches [10] - The company has been adjusting its direct sales policies and exploring new retail channels to improve market access and consumer engagement [10] Industry Outlook - Despite the impact of e-commerce promotions on the white wine market, high-end brands like Guizhou Moutai demonstrate resilience, supported by their strong brand equity and unique value propositions [10]